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Split Email 3 into two emails for two groups. Group 2 did not watch until the offer section, or at all. This email is focused on encouraging them to watch.
Subject Line: REPLAY: Novel webinar for writers (expires soon!)
Preview Text: Catch up on what you missed
Email 3 is split into two emails for two groups. Group 1 watched the webinar until the offer section. This email is focused on enticing Group 1 to sign up and handling objections.
Subject Line Options: 1.) Have we blown your mind, [firstname]? 🤯
2.) Ready to write, [firstname]?
Preview Text: Time to get serious!
Subject Line: Never lose your hard work again, [firstname]
Preview Text: We’ve got your back.
Subject Line: There’s an easier way to write a novel, [firstname]
Preview text: Let us help you.
