Executive summary: Read first.
Sales Email 1: Invite/Introduce
Primary goal: Sale
Secondary goal: Awareness of solution/product
Angle: Storytelling and supposition
Send: Day after the webinar
Meta Description: Let us help you.
Subject Line Options: There’s an easier way to write a novel, [firstname]
Hello again, author–
Dabble here, and we want to tell you one thing.
You can finish that novel you’ve been working on for years.
The same one you’ve abandoned and come back to a hundred times.
The same one your friends and family still ask about…
Imagine the next time you’re at dinner with friends who ask how your novel’s coming along, you can finally answer how you’ve always wanted.
You look up from your plate, wipe the pizza sauce from the corners of your mouth…
“It’s finished,” you say.
As you look up at their stunned faces, it feels like all of your insides are smiling, but you keep cool. This moment is somehow even better than when you typed “The End” last night.
You did it. You finally did it.
We’re getting goosebumps over here…
You want to finish that novel, and we want to help. So why not sign up for a free two-week trial of Dabble?
By the way, no credit card is required to sign up, so you get all the reward and none of the risk.
After registering, you can outline that next chapter, create character descriptions, or if you’re feeling up to it, plot out the rest of the novel.
Because the sooner you have a solid plan, the sooner you’ll finish your novel.
And it’s all free for 14 days. You have nothing to lose and entire worlds to gain!
As always, we’re here for you if you need us. Please don’t hesitate to reach out with any questions.
Now go get ‘em,
Dabble
Sales Email 2: Get Results
Primary goal: Sale
Secondary goal: Interest
Angle: benefits. scarcity
Send: Day after Sales Email 1
Meta Description: Let us help you write that best seller, [firstname].
Subject Line: A little writer’s housekeeping may be all you need 🧹🧼
Hello author–
You’ve heard that old expression–a cluttered house is a cluttered mind.
Well, for writers, it would be accurate to take “house” and replace it with “Word Doc.”
We know you have docs full of random information about your novel. Characters’ heights and hair colors. Plots, subplots, plot twists.
Those jumbled docs have little structure, so when you need to find something, you Ctrl F and hope for the best.
We get it–that used to be us too.
But as a writer, when your ideas aren’t organized, it’s nearly impossible to weave them all into your manuscript and have it make sense.
So the novel never gets finished.
But when you start your free trial of Dabble Writer, you’ll get immediate access to the following:
- Plot grid so you can keep track of all your characters’ grueling battles, steamy romances, and more.
- Story notes so that you’ll never forget any details such as the whereabouts of the princess’ lost shoe.
- Access to your manuscript anytime, on any device, with our cloud-based software. Write whenever inspiration strikes you, even if you’re in a grocery store aisle.
The sooner you get organized, the sooner you’ll finish that novel.
We can’t wait to be a part of your journey.
Happy writing!
Dabble
Sales Email 3: Incentive and Scarcity
Primary goal: Sale
Secondary goal: desire
Angle: convey incentive, urgency, buy now
Send: Day after Sales Email 3
Meta Description: Keep your dream going, [firstname]
Subject Line Options: 1.) Every unfinished novel is the death of someone’s dream.
2.) Every unfinished novel is a dream someone never woke up from
Hello author–
It’s Jacob, the creator of Dabble.
I have a staggering fact for you today…
97% of people who want to write a novel never finish one. And their lack of productivity is killing them on the inside.
Sometimes fear is what’s holding them back. Other times it’s a lack of planning or writer’s block.
So eventually they give up on their dream all together.
But there’s an easier way…
I’ve been in your shoes, [firstname].
When I first discovered my passion for writing, I tried all the different writing software out there.
But no program was quite right for me. They were all either too complicated or too basic.
I needed something that was built for novelists…
Something that was intuitive and in-tune with a novelist’s needs without being overly complicated.
Nothing out there fit the bill…
So over the next two years, while balancing a full-time job and raising six children (and pretty much nothing else), I poured my heart and soul into building Dabble—an elegant tool specifically designed for novel writers.
It took a lot longer than I anticipated. Longer than my patient wife appreciated. But I had built something special.
What began as a way to make writing a novel easier for myself has now made it easier for thousands of writers like you.
And because I’ve been where you are, my mission is to help other writers grow.
I believe we can bring down that 97% statistic.
You can beat the odds, [firstname]. Start your free trial trial of Dabble today.
Here’s to you living out your dream,
Jacob
Sales Email 4: Inspire – social proof and authority
Primary goal: sale
Secondary goal: build trust
Angle: communicate results
Send: Day after Sales Email 3
Meta Description: See what others are saying about us.
Subject Line: 👀 Over 2.6 billion words written, [firstname]
Hello author–
Dabble here. Thought you might want to know what others are saying about us.
Hundreds of our users have finished writing their books.
Take Ottilia, for instance
“I Love LOVE LOVE this program. I tried autocrit and iliys and this one just works for me. For the first time I finished a book and I am soooo soooo happy!” — Ottilia
Writing is difficult and tedious at times, but we make it easier. Look what Mariah had to say:
“So far it has been wonderful! It motivates me to take things one step at a time with creating my first novel!” — Mariah
We’d love to know what you think too, [firstname]. Won’t you give us a try?
Click here to begin your free two week trial today. No credit card required.
Start writing that masterpiece today!
Dabble
Sales Email 5: Trust Building – risk reversal
Primary goal: sale
Secondary goal: Identify and disarm objections. Deeper desire
Angle: Address biggest objection
Send: Day after Sales Email 4
Meta Description: We’ve got your back.
Subject Line Options: Never lose your hard work again, [firstname]
Hello author–
We noticed you haven’t started your free trial yet…
It’s okay, though. You take writing seriously, and you want only the best tools to help you craft that story. We understand.
We’d like to remind you, though, that it is free for 14 days, and we don’t even need your credit card to get you started.
If after the 14 day trial, you decide we’re not for you, you won’t lose your hard work. It will simply become read-only. You can access it at any time–you just can’t add to it.
If you decide you love us (yay!) after your trial, you can choose one of our monthly plans, which you can learn about here.
You may be wondering, why is Dabble a subscription service?
We get it. It seems like everything is a subscription service these days.
But the thing is, we listen to you.
And having a subscription service allows us to make updates to the program based on your feedback!
That’s right. Check out our Request a Feature page to see the improvements Dabblers have suggested and are currently voting on.
And the best part? When we release an update, it gets applied to all users automatically.
That means you will always be up-to-date. You won’t have to wait around for the next release.
A subscription service allows you to receive only the best features. And the best features help you become better.
And if you change your mind? Simply email us and we will give you a full refund. No questions asked.
So click here and get started on your novel today!
See you soon,
Dabble
Sales Email 6: Last Chance
Primary goal: sale
Secondary goal: sale
Angle: Communicate final reminder
Send: Day after Sales Email 5
Meta Description: Start writing today!
Subject Line Option: This is your final reminder, [name]. Write for FREE today
Hello author–
Dabble here. We’re writing to you because you haven’t yet signed up for your free trial.
It’s a free trial, with no risk!
We don’t even need your credit card info to get started.
Which means that you won’t have to worry about remembering to cancel like you do with most subscriptions.
And if you decide we’re not the program for you, you can still access the work you created in read-only mode.
You have nothing to lose.
Click here to get started today.
We’ll leave you alone for now, but if you have any questions at all, please reply to this email.
We hope you’ll let us be part of your writing journey.
Dabble