Dabble Welcome Sequence

Executive summary: Read first.

Day 0 Autoresponder

Primary Goal: Confirmation email with link for the webinar and reminder of date and time
Secondary Goal: Get whitelisted
Angle: Get reader engaged with the brand and pique curiosity

Send: Immediately after registration for webinar
Meta Description: You’re in 🎉
Subject Line: Save this email, [firstname], your novel webinar link is enclosed

Hello author–

Dabble here.

You’ve just taken the first step to finally finishing that novel! You’ve officially secured your spot for our free live webinar.

We’ll be sharing all our best secrets such as–

  • J.K. Rowling’s powerful plotting tool she used to write the Harry Potter series and how it will help you too
  • “Write every day” is the best advice, right? Wrong–a better habit that will actually make you more productive.
  • Banish writer’s block for good – glide through your next chapter with ease (and all the chapters after that!) with these unusual, yet powerful tips
  • WARNING: Avoid these two major time thieves. Wondering where all your writing time goes? These two common distractions may be the culprit–and we’re not talking about social media!
  • The most important thing you can do today to further your writing career (and it’s easier than you think!)
  • Plus a few other secrets we have up our wizard sleeves 🪄

This isn’t going to be another boring webinar that doesn’t give any realistic or solid advice.

You’ll leave with a plan of action for your novel that will make you excited to start (and finish!)

Webinar details:

Date: Thursday, May 30

Time: 6pm EST

Join info:

  • Zoom link here
  • Password: “novel”
  • Meeting ID: 123 457 7890
  • Click here to add it to your calendar

See you there.

Until then, happy writing!

Dabble

P.S. We’d love to hear from you! So that we can better help you, please reply to this email and tell us what your writing goals are for 2024. The first book of a series? A psychological thriller? A steamy, time-traveling romance? We’re all ears.

Welcome Email 1: Rapport

Goal: Build rapport/remind audience of webinar the next day/remind audience of benefits
Angle: Empathize- Show that we know it’s hard to fit writing into a busy schedule, but we can help. Tease the contents of the webinar so that the audience is excited.
Send: Day before the webinar

Meta Description: Everything will be revealed tomorrow, [firstname]. Hope you’re excited!
Subject Line: Our novel writing webinar is tomorrow

Hello author–

Time ⏱️. It’s something authors have famously written about. T.S. Eliot, Shakespeare, and Emily Dickinson, to name a few.

It’s something we just don’t have enough of.

But if you want to write a novel, we can help you better manage your writing time. And the sooner we can do that, the sooner you’ll have that first draft finished. 

Time management is just one of the topics we’ll discuss on tomorrow’s webinar. Here’s what else we’ll talk about:

  • Our best writing advice. Hint: it’s not “Write everyday.”
  • A realistic writing schedule for your lifestyle
  • The single most important step you can take today to begin your career as a novelist
  • A secret from J.K. Rowling that helped her plot the Harry Potter series and how it will also work for you
  • How to banish writer’s block for good so you don’t waste your precious writing time staring at a blank screen
  • And so much more!

Webinar details:

Date: Thursday, May 30

Time: 6pm EST

Join info:

  • Zoom link here
  • Password: “novel”
  • Meeting ID: 123 457 7890
  • Click here to add it to your calendar

See you tomorrow! And as always, happy writing.

Dabble

P.S. Rumor has it–a special offer may be offered to those who attend live and stick around until the end 🎁

Welcome Email 2: Engagement

Goal: Engagement and connection/ one-hour reminder for the webinar
Angle: Explain that we want to help you write that novel because we’re writers too. Get the audience excited and encourage them to ask questions.
Send: Day of the Webinar, an hour before start time

Meta Description: Your writing life is about to change, [firstname]
Subject Line: One hour reminder

Hello author–

Jacob here. I’m a writer and the creator of Dabble, and I’ll be hosting our live webinar in just one hour!

Are you ready to finish that novel?

Of course you are.

I know because I was in your shoes once.

When I first discovered my passion for writing, I learned that all the writing software out there was either too complicated or too bare-bones.

Writing a novel is hard enough as it is. I knew there had to be a way to make it easier.

So I combined my old passion of developing simple software with my new passion of writing…

And created Dabble!

When I made Dabble, my goal was to make the writing process easier for myself. And by doing that, I’ve made it easier for thousands of writers just like you.

Today I’ll share the most valuable writing insights I’ve learned on my journey.

Because what started as a tool to help me write more efficiently has turned into a mission to help other writers grow.

As a reminder, here are just a few can’t-miss topics I’ll discuss with you today:

  • My best writing advice. Hint: it’s not “write everyday.” You’ll walk away with a realistic writing schedule for your lifestyle
  • The single most important step you can take today to begin your career as a novelist
  • A secret from J.K. Rowling that helped her plot the Harry Potter series and how it will also work for you
  • How to banish writer’s block for good so you don’t waste your precious writing time staring at a blank screen
  • And so much more!

Webinar details:

Date: Thursday, May 30

Time: 6pm EST

Join info:

  • Zoom link here
  • Password: “novel”
  • Meeting ID: 123 457 7890
  • Click here to add it to your calendar

Let’s get you published!

Jacob

P.S. Reply to this email with any questions you have about finishing a novel, and I’ll address them during the webinar. See you there!

P.P.S. If you join me live today, I’ve got a special offer for you 🎁. You won’t want to miss this!

Email 3: We can help you

Primary Goal: Sale. Deliver special offer to Group 1
Secondary Goal: Remind audience of the contents of the webinar
Angle: Split Email 3 into two emails for two groups. Group 1 watched the webinar until the offer section–email 3 is focused on enticing them to sign up and handling objections. Group 2 did not watch until the offer section, or at all–email is focused on encouraging them to watch.

Group 1: Watched until offer section of webinar

Send: Immediately after the webinar
Meta Description: Time to get serious!
Subject Line Options: 1.) Have we blown your mind, [firstname]? 🤯
2.) Ready to write, [firstname]?

Hello author–

Hope you enjoyed yesterday’s webinar! Ready to get serious about your novel writing? 

As promised, here is the link to get your extra free two weeks of Dabble. That’s four free weeks of writing!

But don’t wait–the offer expires in just 24 hours. If you sign up after that, you’ll only get our standard two-week free trial.

As soon as you sign up, you’ll get instant access to all the tools Jacob talked about today that will fast-track your success–

🗓 Goal-setting calendar
📈  Plot grid
📜 Story notes
🧙 Character bios
✅ And so much more

Not quite ready? That’s okay – we understand that it’s a big step to get serious about writing and finishing a novel. Here are a few FAQs to help you decide if you want to give Dabble a try:

Do I have to give you my credit card number to start my free trial? Nope! If you don’t purchase Dabble within the two-week trial period, the trial automatically ends. 

Will I lose my work if I don’t purchase Dabble after my free trial? Absolutely not – we’re here to help you, not hinder you, and if you decide Dabble isn’t for you, that’s no problem. You’ll still be able to access everything you wrote in Dabble–you just won’t be able to edit it in Dabble.

What if I want to cancel in 6 months from now? We understand that priorities change. You may cancel Dabble at any time simply by logging into your account and canceling online. You’ll still have lifetime read-only access to the work you wrote in Dabble.

Click here to start your no-obligation free trial today.

Any other questions? Reply to this email and we’ll be happy to answer them!

Best of luck,

Dabble

Group 2: Didn’t watch webinar until the offer section

Send: After the webinar, later that day
Meta Description: Catch up on what you missed
Subject Line: REPLAY: Novel webinar for writers (expires soon!)

Hello author–

Yesterday we showed writers just like you how to finish their novels. Here are a few things we covered:

  • The single most important step you can take today to begin your career as a novelist
  • A secret from J.K. Rowling that helped her plot the Harry Potter series and how it will also work for you
  • “Write everyday” is the best advice, right? Wrong–you can’t force greatness. Plus you have other responsibilities. We’ll show you what you can do instead on days that life gets in the way
  • Banish writer’s block for good – glide through your next chapter with ease (and all the chapters after that!) with these unusual, yet powerful tips
  • Plus a few other secrets we have up our wizard sleeves 🪄

Click here to watch the webinar recording.

You don’t want to delay–the recording will expire in just one day – tomorrow, Saturday, June 1st at 11:59 EST.

We’re excited for you to get serious about your novel writing!

Best of luck,

Dabble

P.S.  If you have any questions after watching the webinar, reply to this email and we’ll get back to you as soon as we can. We’re always happy to help!