CLIENT: Dabble Writer is B2C SaaS for aspiring novelists. Dabble helps writers plan, plot, and finish writing a novel.

PURPOSE: These Facebook ads were created to get customers to sign up for a webinar (lead magnet) about how to better manage one’s writing time. This is the top of the funnel.

Clicking on the “Learn more” button takes the user to the landing page/squeeze page found here.