Note from Natalie: This is an email recruiting campaign for loan officers. The audience is solution- to product-aware. This campaign is coming from loan officers trying to recruit other loan officers. The accompanying social media campaign can be found here.
Email 1 – Subject line – Get to know Granite
Hi [firstname],
Nice to meet you!
I thought you might like to know a little more about Granite Bank. Here’s a quick overview of what we’re all about:
I appreciate you taking the time to get to know us better. Our company is founded on our core values and culture, and our story is unique. Please reach out to me if you’d like to learn more.
I look forward to hearing from you soon.
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Email 2 – subject line – Expand your business nationwide, [firstname]
Hello [firstname],
One of the unique advantages of Granite Bank is that we’re a family-owned community bank with an independent mortgage company mindset.
Given that we’re a bank, we’re FDIC insured, which gives you the opportunity to lend across the country without needing individual state licensing. So you can expand your business nationwide, not just in your backyard!
Here are the states where we’re fully up and running:
If you have any questions, please don’t hesitate to reach out!
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Email 3: our culture is everything
Hello Abby,
At Granite, our culture is our heartbeat. It shapes how we work together, innovate, and support one another.
As we continue to grow and evolve, we want to take a moment to reaffirm what makes our company culture truly special. Here are our 5 Core Values that we live by:
Ready to join a supportive work culture with strong values? Reach out to me today for more information.
Email 4 subject line – No one likes to feel like a number, [firstname]
Hey [firstname],
At Granite Bank, no one is a number.
Granite is a family-owned company, and that same family feel resonates throughout our company culture. See for yourself below!
Besides our company events, we also have team-building seminars, personal recognition programs, and leadership accessibility. We truly care about our people because they are the heart of our business.
If you’re ready to join a fun work environment where you’ll feel valued, reach out to me.
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Email 5 subject line – No secrets here
Hello Abby,
Ever worked at a company where policies and procedures were constantly changing, but it felt like you were always the last to know?
You won’t feel that way at Granite because we believe that transparency is the cornerstone of trust and integrity.
In everything we do, from our business practices to our customer interactions, we’re committed to being open and honest with our employees and clients.
We understand that transparency is not just about sharing information but also about building a relationship based on trust. Here’s how we’re transparent:
- We keep you informed. Whether it’s updates on our products, changes in policies, or the latest company news, we want you to be in the loop. We believe that informed decisions are the best decisions.
- We share our processes. We’re proud of the work we do and the care we put into our processes. From how we source our materials to the steps we take to ensure quality, we’re here to provide a clear picture of how we operate.
- We welcome feedback. Your voice matters. We’re always here to listen, answer your questions, and address any concerns. Your feedback helps us grow and improve, and we value every opportunity to engage with you.
- We hold ourselves accountable. We take responsibility for our actions and decisions. If we fall short or face challenges, we’ll be upfront about it and work diligently to make things right.
Our commitment to transparency is about more than just keeping you informed—it’s about building a stronger, more trustworthy relationship. We strive to work together with openness and integrity at the heart of everything we do.
Reach out to me today if you’re interested in working with an honest, transparent company.
Email 6 – subject line – Achieve your fullest potential at Granite
Hello [firstname],
At Granite Bank, we believe in empowering you to live up to your potential. We recognize that your success is crucial not only to your personal growth but also to the success of our company. That’s why we’re committed to providing the tools, resources, and support you need so you can say “yes” to more clients and close more loans.
Here’s how we empower you:
- We invest in training.
- We provide cutting-edge tools.
- We encourage innovation.
- We offer support and guidance.
- We recognize and celebrate achievements.
- We foster collaboration.
We’re not just about providing resources—we also create an environment where you feel supported, valued, and motivated. We’re excited about the opportunities ahead and confident that, together, we can achieve outstanding results!
Ready to do great things together? Reach out to me today to learn more.
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Email 7 – subject line – Marketing plans that fit you
Hello [firstname],
At Granite Bank, we know that your brand is everything. You’ve built your audience of clients and referral partners, and you always want to be viewed in a professional manner.
That’s why we give you the opportunity to build your brand through our various marketing pieces, including customized flyers, loan milestone videos, and single property websites.
Hosting an event? Our marketing team is here to support you every step of the way!
In addition, we’ve invested in state-of-the-art technology like nCino (formerly SimpleNexus) to give you an edge over your competitors. Our dedicated marketing team is here to help build your brand and drive more referrals to you!
Want to learn more about our marketing? Call or email me today!
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Email 8 – subjec tline Our support teams are AMAZING!
Hi [firstname],
One thing you can count on at Granite Bank is receiving exceptional support. We’ve built the best teams out there for you and your business.
Allow me to introduce you to our teams…
Sales Support Team– Wondering if we offer a certain product? Sales Support has the answer! They’ll help you with any loan-level questions, system questions, and product questions you may have.
Underwriting Support team– Question about guidelines? Just ask our amazing Underwriting Support team. They have exceptional experience with all types of loans, including FHA, VA, Conventional, Jumbo, New Construction, Portfolio Loans, USDA, and state bond programs. They’re quick to respond so you can answer your clients’ questions fast and get their loans closed!
Marketing Support team– Hosting an event and need flyers or banners? Just ask our marketing team! Not only will they quickly respond, but they’ll also create the most professional-looking pieces to support your business. Need help learning how to do social media or CRM marketing? No problem–our team is here to support you with all your marketing needs!
Technology Support team– Don’t get frustrated when your computer acts up—ask our on-site technology team for help! They’re here to fix all your technology issues so you can effectively operate a successful business.
Sales Leadership team– Need a good sales mentor or coach? No problem! We’ve got you covered. Our Sales Leadership team provides business coaching, business planning, and mentoring as well as weekly calls focused on sales growth and initiatives. What does it cost? ABSOLUTELY NOTHING! We invest in your success!
Ready to join a team that invests in YOU? Reach out to me today!
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Email 9 – subject line – Questions? We’ve got answers
Hi [firstname],
At Granite, no question is too small or simple. We want you to have all the information you need at your disposal. Here are some FAQs on working at Granite:
Q: What states are you licensed in?
A: We can lend nationwide! Below are states where we’re fully up and running:
Q: What can you tell me about your loan products you offer?
A: We offer a wide array of products, including both traditional and unique options. Our traditional programs include conventional, FHA, Jumbo, VA, and USDA purchases and refis. Some of our more unique programs are construction loans, lot loans, bridge loans, balloon loans, and our Portfolio program. Here’s a list of states where our Portfolio products are available. Note: Not all products may be available in all states.
Q: What’s your marketing support like?
A: We have a dedicated marketing team who can help you plan events as well as make flyers, banners, and other branded materials. We use SureFire for our CRM, and our marketing team is available every step of the way to help you navigate it. They’re always open to suggestions from you, so if you have a great idea, all you have to do is connect with marketing, and they’ll help you make it happen!
Got additional questions? Email me, and I’ll get an answer for you!
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